Buy Switch: How to Change Things When Change Is Hard - Books -Health, Mind & Body

VIEW price of Switch: How to Change Things When Change Is Hard and special offer!!!Product Description : Switch: How to Change Things When Change Is Hard ReviewChip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we havent even mentioned the biggest changes: Getting married. Having kids. It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the researc [Read More...] >> [Click to see price]

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