Product Description : Corporate Values -- How Organizational Values Can Drive Success
Unlike the toothless vision and mission statements of the last decade, a clear identification of a company's corporate values can determine strategy, foster community, provide cultural continuity, facilitate corporate transformation, and assist in crisis management. Based on the success stories of values-driven companies including Disney, Merck, and Hewlett-Packard, our authors show you how you can make corporate values a key component of your strategic success. Des Dearlove is coauthor of Gravy Training, MBA Planet, and Generation Entrepreneur. Stephen Coomber is a writer and chief researcher at Suntop Media. He is co-author of Architects of the Business Revolution. Suntop Media e-Docs are published by BrownHerron Publishing, with permissi[Read More...]
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Commercial Name : Corporate Values -- How Organizational Values Can Drive Success
