Shocking Education Leads' Facts

The Edu vertical is very popular with fall season right around the corner. Past statistics will show us what may happen in the future and where education is going. Education Leads based on these statistics will increase dramatically in future months.

In recent years, the popularity of online education has greatly increased as technology has become more readily available. In 2008, colleges saw a 17 percent increase in online enrollment.

It is said that such an increase will even be greater when statistics become available for 2010. It is due to

* Bad economic times, which drive people back to school. In turn, has a strong impact on demand for online courses. 73% of institutions report an increase in demand for online courses.
* 66% report increased demand for NEW online courses because of such economic conditions.
* 4.6 million online students are undergraduates-

over 82%

The last statistic, 82% of online students are undergraduates, leads me to my next discussion about the ages of education leads.

* 65% of students learn about school via online search.
* 89% of individuals looking online at education are high school students

Therefore, its critical to note that the individuals education campaigns should target in lead generation are high school students. In this economy, there is a drastic increase in other demographics however. Of course this is due to unemployment, older ages from 25 years old and on are looking for education online. However, still the majority are high school students and undergraduates.
With this key information Underground Elephant is able to target the correct demographic and reel in education leads for our clients.
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